The Image Library was launched in 1986 with initial productions featuring the works of Frank Strangio, a composer of film and television music, and Peter Martin who was active in the advertising jingle area. Since that time Fable have developed a roster of 46 Australian composers who contribute regularly to the expanding music library catalogue.
Each musical production is designed for its appeal to a required mood category, whether it's drama, crime, action, sports, humour, pathos, pastoral, etc. and features performances ranging from solo instruments to full orchestras. The skill of the composer/arranger in constructing the right sound picture is the major factor in the acceptance of the music by the multi media producers.
Fable perceives the successful development of its music library business to be the core growth area in its Australian publishing catalogue, whereas the recording industry endures tougher times with internet competition and falling sales, the multi media market for original music continues to flourish especially on the international front.
In the USA Fable compositions are widely used by many major TV cable channels including the Fox Network, Fox Sports Soccer, Warner Brothers Network, Turner Network, Nickelodeon, History Channel, Playboy Channel, Learning Channel, National Geographic, PBS, HBO, Lifetime Network and the Hallmark Series.
The promo campaign for the hit ABC TV show “10-8” (from Aaron Spelling productions) made use of several Fable Music compositions as did the Warners' hit comedy series “Wanda At Large” and “Surreal Life 2 Now”. Additionally, many TV productions such as “Biography”, “Brothers Garcia”, ”Intimate Portrait”, “Candid Camera” " Second Chance", " Great Cars",“Kids Say The Darndest Things”, “Modern Marvels”,“Days Of Our Lives”, “Extreme Makeover”, “Animal Planet,” “World Poker Tour”, “Laura”,“Queer Eye For The Straight Guy” and the MGM movie “Uptown Girls”(starring Brittney Murphy) have made use of the Image Music Library as have scores of US radio and TV commercials for major advertisers such as Kraft Foods, NFL (US & international broadcasts) and Blue Cross.
Canadian usages include TV shows such as " Canadian Idol", "Mail Call", " Second Chance", " Decore Ta Vie",“How Did They Do That?”, “Intimate Portrait”, “The Living Sea”. “Time Of Your Life”, 'Travel Magazine”, “Danger In The Sea”, CBC News, “Technofolie” and ongoing series “Eros et Compagne”, “Culture Shock” and “Metamorphose”.
In the UK recent TV successes have included “Michael Palin's Sahara” (BBC), Channel 4's ongoing series “A Place In The Sun”, “Wave Classics-Ride The Wild Surf” and the 'soapie' series “Family Affairs”. Music was also recently used in Qantas, Viva Holidays and Kronnenbourg 1664 Beer commercials in the UK.
Among successes in France is the continued use of a Fable Music composition “Capri” (Robert Howson) as the weather theme on the Radio France network “France Bleu”. This work has been used consistently for three years.
Japan is also proving to be one of the most important markets for Fable with considerable use of its music on Japanese radio and television productions such as Tokyo Broadcasting System Productions “Ohayou! Gooday”, “Express”, “Mystery Theatre”, “Sunday Big Variety” (Super TV), “Beautiful Life”, the mystery drama film “Tokyo Marry Gold” and the Kinoshita Productions/Tokyo Broadcasting System series “Monday Drama Special” and “Big Wing”.
Among successes in South Africa are the SABC series “Down To Earth” and “Encyclopedia Of Animals”.
Increasing activity in China and Korea is also providing many opportunities for use of the Image Music Library and as the East develops more and more media opportunities are opening up. The same situation applies to European countries such as Slovenia, The Czech Republic, Poland and Greece as access to new technologies allows these markets to produce their own domestic multi-media productions making them less reliant on costly imported programs.
The booming multi-media business in Asia has yielded significant results especially in the advertising area with such names as Estee Lauder, Mercedes Benz, Carlsburg Beer, Nivea, Chevrolet, Toyota, KFC, Caltex, Fuji, LG and Volvo using Fable's music.
In addition to the overseas success Fable's music is featured in many Australian TV productions such as “Kath & Kim”, “Neighbours”, “Big Brother”, “The Great Outdoors”, “Backyard Blitz”, “Australian Idol”, “Burke's Backyard”,”Huey’s Cooking Adventure”, “Harry's Practice”, “Chilli Factor”, “Sportswatch”, “Ground Force”, “Out Of The Blue”, “House Calls To The Rescue”,“Today Tonight”,I-Fish”, “Building Ideas” and many others.
Looking to the future, Fable has lots of ideas and many new projects to work on. Our web-site is currently being upgraded to allow more music tracks to be auditioned by producers. Forthcoming musical productions are being planned in 5.1 Surround Sound for digital television transmission, cinema and DVD. |